LA GUíA MáS GRANDE PARA AUTOMATIZACIóN PUBLICITARIA

[3] RTB is promoted Figura being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and Particular conditions. RTB replaced the traditional model.Otro tipo es el coste por mil (CPM), que es el coste por mil impresiones. Este es un modelo de precios en